Website Facelift & Refresh Proposal
For Nordhaus
Nordhaus already builds a product that performs like a luxury item. This is the facelift that lets the website finally feel like one, too.
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Nordhaus already builds a product that performs like a luxury item. This is the facelift that lets the website finally feel like one, too.
ScrollNordhaus already has the hard part sorted: a genuinely premium product, a 5-year warranty, free delivery, 217+ verified five-star reviews, and partnerships with F45 and NRL players. What the current site doesn't do yet is look like it's selling that product.
This document walks you through exactly how we'd give nordhaus.com.au that facelift: not a rebrand, your name, mark and colours stay exactly as they are, but a considered, image-led design language built to feel like the design object your products actually are, plus the full sitemap, the investment, and what working together looks like from here.
This is a facelift and a website refresh, not a rebuild from scratch or a new identity. We've kept the scope, and the investment, to match.
— Inge Loock, Creative Director at Studio Loock
A luxury product shouldn't be sold like gym equipment.
That's the whole brief. A home sauna or ice bath is a considered purchase, closer to furniture or architecture than a fitness accessory, and right now the site sells it with the same busy layout, cluttered partner carousel and generic "contact us" flow you'd expect from a mid-tier retailer. Our objective is a slower, image-led visual journey that lets the product's craft and the lifestyle around it do the convincing, with trust built in quietly rather than shouted.
And it pays for itself fast: at Nordhaus's own price points ($4,790–$16,990 per unit, combos around $12,400), as few as two extra sales converted by the new site would already cover this entire investment.
Studio Loock is a creative agency built around three connected disciplines: branding, websites and SEO. A business rarely has a problem in just one of them. We're led personally by Inge Loock, working directly with a small team of trusted specialists rather than handing your project off to strangers.
We think about the whole ecosystem: brand gives a business its identity, the website turns that identity into an experience, and SEO makes sure the right people actually find it. For Nordhaus, your identity is already strong. This is about building the experience that finally does it justice: one considered, image-led visual journey instead of a busy retail template.
One example of the level of craft your project will receive: Studio Loock delivered Loyal Crush, a cruelty-free beauty brand, end to end: brand identity, website and a templated social content system their own team could run. It's the same image-led, editorial thinking we'd bring to Nordhaus, letting photography and pacing do the selling instead of banners and pop-ups.
Loyal Crush: brand identity, website & social content system, end to end, by Studio Loock
$1,500 AUD + GST
Your name, mark and colours stay exactly as they are. This isn't a rebrand: it's giving Nordhaus's existing identity a visual language considered enough to match the product, built specifically around imagery, not layout templates.
Estimated Timeline
1–2 weeks, run alongside the website build
A honest look at where the current layout undercuts the premium price point: the partner carousel, the generic CTAs, the cluttered above-the-fold.
Treatment guidance (crop, grade, pacing) so every product and lifestyle photo reads as one considered set, built to lead the layout instead of sitting inside it.
A confident display face and a slower editorial rhythm, within your existing navy and white palette, replacing the current dense retail template.
Product cards, comparison tables, review displays and the combo builder restyled to feel considered, not templated.
Reviews, warranty and athlete partnerships redesigned into one quiet, credible trust language instead of a busy logo wall.
So the new direction gets refined properly before it's signed off and rolled out site-wide.
Optional Add-on
Styled product mockups for launches and campaigns, plus a lightweight brand guide documenting the new colour, typography and imagery direction so your team can apply it consistently beyond the site.
Quoted separately
Most wellness-equipment sites shout: countdown-timer sales banners, a wall of partner logos, a dense grid of specs. Nordhaus's actual product (a five-year-warrantied, architecturally considered sauna or ice bath) is closer to a design object than a fitness accessory, and the site should say so before anyone reads a word of copy. Photography and whitespace do the heavy lifting; your existing navy and white palette stays, used to frame the imagery rather than compete with it.
The Brand Would Say
"Recovery, at home."
"Built for how you actually live."
The Brand Would Never Say
"MASSIVE Sale, Ends Midnight!"
"Buy One, Get One Free."
Trust, Reviews & Purchase Flow
Your 217+ five-star reviews and athlete/gym partnerships restyled into a considered trust system, woven through the buying journey rather than parked in one carousel.
Your existing Shopify checkout and cart stay exactly as they are, just restyled to match the new visual system. Nothing about how customers actually pay changes.
A clearer, more specific path to a showroom visit or consultation, in place of the current generic "contact us" form.
Product listings, guides and promotions stay editable by your team through Shopify, the way they are today, just inside the new look.
This is priced as a visual and experience redesign built on your existing Shopify catalog, checkout and combo logic. One honest note: a fully custom 3D combo configurator, a loyalty or rewards program, or a migration off Shopify would be genuinely new development, not part of this facelift, and we'd scope and price it separately.
Loyal Crush: Website Design & Development by Studio Loock, the same image-led discipline coming to Nordhaus
Included In This Build
Clean site structure, XML sitemap, meta titles & descriptions, and mobile-first performance, carried over so current rankings aren't lost in the redesign.
Structured data for every product and your 217+ verified reviews, so Google can actually surface your rating and pricing in search.
So you can see what people are actually searching to find your products.
Where We'd Go Next
Your showroom listing is a genuine growth lever most ecommerce-only competitors don't have: real reviews, real foot traffic, real local intent.
"Best home sauna Australia," "infrared vs traditional sauna" and similar terms are genuinely searched, so guide and category pages can be built to answer them directly.
We don't guarantee rankings or AI-answer placement. Nobody credibly can. We follow what the evidence says works, and adjust as search evolves.
We don't disappear after launch, and we don't call something finished until you're genuinely happy with it.
Built into every package, so first drafts can be honestly first drafts.
A CMS walkthrough and documentation, so you're never locked out of your own site.
Optional care plans keep security, backups and performance looked after long after launch.
Creativity takes time. For every concept we create, there are hours of research, moodboarding and testing behind the scenes. Our pricing accounts for the work you don't see, not just the file you receive.
We know how our skill and experience matches up within the industry, and we price fairly for clients while still asking what we know we're worth, especially for the level of design cohesion a brand like yours needs.
A website that converts more of the traffic you're already paying for pays for itself quickly. Your saunas and ice baths range from roughly $4,790 to $16,990, with combos around $12,400, so as few as two additional sales converted by the new site would already cover this entire investment. Everything after that is revenue the current site is leaving on the table.
A website built properly the first time means less rebuilding later. As your catalog and order volume grow, the foundation scales with you instead of holding you back.
Roughly 5–7 weeks from kickoff to launch, depending on revisions and how quickly product content and photography come together.
The new image-led visual language applied to the homepage, so the direction is proven before it rolls out site-wide.
Saunas, Ice Baths, Wellness Combos and the Build Your Own flow rebuilt on the approved system.
Showroom, Wellness Guides, About, Contact and every remaining page rebuilt on top of your existing Shopify catalog and checkout.
Two rounds of revisions, testing across devices, and a walkthrough of your updated site before we go live.
$8,500 AUD + GST
Full investment, itemised below
A fully custom 3D combo configurator, a loyalty or rewards program, or a migration off Shopify is genuinely new development and would be scoped and priced separately.
Not included in this package
| Care Feature | Essential | Professional | Managed |
|---|---|---|---|
| Security & monitoring | Basic | Advanced | Advanced |
| Software & core updates | ✓ | ✓ | ✓ |
| Backups & verification | Automated | Off-site + restore test | Disaster recovery |
| Performance & SEO monitoring | Basic uptime | Advanced + Search Console | Staging environment |
| Forms & email delivery testing | ✓ | ✓ | ✓ |
| Priority support & reviews | Not included | Priority support | Quarterly review |
| Included content allowance | 30 mins/mo | 1 hr/mo | 2 hrs/mo |
None of this is required, and none of it is priced here. These are simply services we're happy to quote whenever they're useful to you.
Optimising your showroom listing so local, high-intent searches convert too.
As new sauna, ice bath or accessory lines launch, built in the same visual language.
A genuinely new build, scoped once you know what you want it to reward.
A branded template system for product launches and lifestyle content.
If and when you want to grow beyond organic reach.
Moving from Essential to Professional or Managed as Nordhaus scales.
"We believe good work comes from rest, not burnout, so we've built boundaries into how we work, for your sake as much as ours."
We'll mainly use email to keep tasks, due dates and conversations in one place. If anything's urgent, you'll always have the option to message via WhatsApp.
Monday to Friday, 9am–5pm (AEST). Weekends are our time to switch off, so we don't work on client projects unless it's urgent or close to a deadline.
Two monthly meetings are included to discuss briefing and requirements. Any additional time is billed hourly.
Two rounds of revisions are included before final delivery. Additional revision sessions are billed at $120/hour.
Nordhaus is engaging Studio Loock as an independent contractor for a website facelift and refresh package.
Fees to Studio Loock are due in accordance with the pricing table above. Invoices are sent at the dates outlined in the payment plan and are due within 3–5 days of invoice.
Studio Loock and Nordhaus must work together to complete deliverables in a timely manner. If briefs or content are not delivered promptly, Studio Loock is not responsible for delays this causes.
Studio Loock reserves the right to assign trusted subcontractors to this project to ensure the right fit and on-time completion.
Additional fees may apply if the client requests changes to the agreed scope and objectives. Extra hours outside scope are billed at $120/hour.
The risk as to the quality and performance of the project sits with Nordhaus. Studio Loock is not liable for lost profits or incidental damages arising from operation of the site or checkout.
Nordhaus guarantees that any elements supplied for the project are owned by, or permitted for use by, Nordhaus.
Studio Loock retains the right to display the completed brand and website as an example of its work in its portfolio.
This proposal constitutes the sole agreement between Studio Loock and Nordhaus. Additional work must be authorised by a written change order.
Either party may terminate this agreement with two weeks' written notice. Nordhaus remains liable for all work completed to that point.
We hope this gives you a clear picture of the direction, the build, and how it all comes together. A few quick questions before we lock it in. Just reply by email so we know we're ready to go.
Are you happy with everything included? Any questions, or changes you'd like to make?
Does the investment work for you, and are you comfortable with one of the payment plans above?
Does the estimated timeline work around any product launches or seasonal promotions coming up?
Ready for us to send the invoice, so we can lock in your spot and get started on the new look?
Nordhaus has already built the hard part: a genuinely premium product people trust enough to leave 217 five-star reviews. This is the site finally looking as considered as the product itself. Excited to get started.
Warmest regards,
Inge Loock
Creative Director
